The Future 30 Mar 2010
Forget all the bleating from “analysts” who haven’t touched an iPad, or the whines that “Meh, it hasn’t got X, it hasn't got Y…”. Some people get the whole mobile apps-iWhatever-multi-touch malarkey, thank goodness:
The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. It’s not about typing or clicking; it’s about touching. It’s not about text, or even animation, it’s about video. It’s not about a local disk, or even a desktop, it’s about the cloud. It’s not about pulling information; it’s about push. It’s not about repurposing old software, it’s about writing everything from scratch (because you want to take advantage of the awesome potential of the new computers and the new cloud—and because you have to reach this pinnacle). Finally, the industry is fun again.
Marc Benioff: Hello, iPad. Hello, Cloud 2.
It’s the future, I’ve tasted it!
As expected, most of the nay-sayers get hung up on Benioff’s adulation of the iPad. But of course, the specific device is not the point at stake here.Ben Poole#